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Our focus is to develop businesses around consumer needs in sectors which are not populated with major players, and to constantly distinguish the brands through an approach which consistently differs from the rest of the products and services in that field. The business focuses on providing services to rural communities through a commercially viable model and helping bridge the gap between villages and towns.

The investments of the group are mainly focused around the delivery of sports products and services, which formed the core of the group for the last ten years, but investments have now been extended into the fields of Education, where we have launched our own academic school, with investments to grow the same into a college underway. Eventually the model of social capitalism and the creation of opportunities within the township will self perpetuate new revenue models around rents, royalties and fees.